01 / FUNNELS
Conversion Funnels
Lead capture, qualification, booking, VSL, reactivation, and hybrid funnel structures built around the intended customer journey.
GHL Automation Specialist
I build the logic behind the funnel.
I’m Joselou Dicen, a web developer and systems builder focused on GoHighLevel, automation, CRM infrastructure, funnels, integrations, and the workflows that connect them.
What I Build
I focus on the systems behind marketing—not just the page someone sees.
02 / AUTOMATION
CRM & Automation
Workflow logic, triggers, campaigns, pipelines, lead routing, follow-up sequences, snapshots, and scalable sub-account setups.
03 / INTEGRATION
Connected Systems
Make.com, Zapier, webhooks, APIs, forms, websites, messaging, and custom Laravel systems connected into one working flow.
Recent Work
Selected systems, funnels, and automation projects. Some projects are no longer publicly accessible, but the work and architecture can be discussed in detail.
GHL · CRM · White Label
Mortgage Lead System Infrastructure
White-labeled mortgage CRM infrastructure built from a fresh GHL agency account, scaled through reusable snapshots and 100+ client sub-account launches.
View Details →Laravel · Make · AI
AI-Powered News Machine
Fully automated publishing pipeline that retrieves official results, structures them with AI, publishes through Laravel, and distributes content through GHL and Facebook.
View Details →GHL · Automation
Gym Lead Reactivation Engine
A staged reactivation system designed to work around messaging ramp-up constraints while bringing dormant leads back into the sales process.
View Details →GHL · Funnel · Branding
SaaS Brand Foundation
GHL-based SaaS project covering the funnel experience, visual direction, and branded customer-facing system components.
View Details →GHL · Jotform · Funnel
Affiliate Onboarding Funnel
Lead-generation and onboarding funnel designed to attract people interested in becoming GoHighLevel affiliates and guide them toward the next steps.
View Details →VSL · Lead Generation
Garage Coating Conversion Funnel
Service-focused VSL concept using visual proof, before-and-after transformation, and an economic-value angle to drive quote inquiries.
View Details →Background & Experience
A web-development foundation that evolved into CRM, funnel, and automation systems work.
Freelance Systems Work
GHL Automation Specialist
2025 — Present
Building funnels, CRM systems, automation, integrations, and technical marketing infrastructure using GoHighLevel, Make.com, Laravel, APIs, and webhooks.
SME Lead Generation
Web Developer / GHL Systems Builder
2018 — 2022
Built and supported white-labeled CRM systems, snapshots, funnels, calendars, campaigns, triggers, lead routing, and broker-specific customizations across a mortgage-focused operation.
JSA Interactive
Web Developer / WordPress Developer
2017 — 2018
Built and maintained WordPress websites for local SEO campaigns, including on-page updates, technical adjustments, and content-driven structures designed to support Google local-pack visibility.
GoHighLevel Experience
Since 2019
Agency environments · 10+ agency accounts · 100+ sub-account launches
Hands-on experience across agency-level GHL environments, reusable snapshots, client deployments, funnels, calendars, automation logic, lead routing, and third-party integrations.
Core Tools
GoHighLevelMake.comZapier
LaravelPHPWordPress
APIs / WebhooksClickFunnelsJotform
CanvaChatGPT APIUTM Tracking
Facebook PixelClickUpMonday.com
KeapActiveCampaignMailchimp
Available for full-time remote roles
Need someone who understands the system behind the funnel?
My work leans heavily toward automation, CRM infrastructure, integrations, and technical problem-solving. If that is what your team needs, let’s talk.